There’s absolutely no doubt that YouTube is the most popular video platform on the market. Since the first video was uploaded to YouTube in 2005, its reach has exploded exponentially, reaching 1 billion viewers in a decade.
But why is YouTube such a fascinating platform? The hype around YouTube, in many ways, is centred around its simplicity. Content creators can easily upload and share a video within minutes, reaching audiences around the world.
With the click of a button, users can share YouTube videos across their own social media platforms, as well as embed them into blog posts and forums like we’ve done with YouTube’s first-ever video, below.
From step-by-step beauty treatments to video game guides, e-learning courses to product reviews, there’s something for everyone on YouTube.
Whether you’re an individual looking for funny cat videos, or an eCommerce business seeking marketing opportunities, these need to know YouTube statistics will ensure you’re up-to-date on the latest digital trends.
General YouTube Statistics
- YouTube has over 2 billion monthly active users
- The total number of daily active users is 30+ million
- There are over 300,000 YouTube TV paying subscribers
- Each visitors spends around 11 minutes and 24 seconds per day on YouTube
- More than 100 countries have their own local version of YouTube
- YouTube accounts for more than one-third of mobile internet traffic
- Over 50% of YouTube users visit the site on a daily basis
- Online video will account for 79% of internet traffic this year
- 500 hours of content are uploaded to YouTube every minute
YouTube Demographics Statistics
- YouTube accounts for 67% of online video consumption among Millenials
- 81% of US internet users between the ages of 15 and 25 years old use YouTube
- YouTube reaches 95% of internet users over 55 during the average month
- Two-thirds of Millenials say they can find how-to content for almost anything on YouTube
- 79% of internet users say they have a YouTube account
- At least 90% of US internet users aged 18 to 44 years old accessed YouTube
- 90% of US digital video viewers use YouTube
- Almost 15% of YouTube’s site traffic comes from the US
- Only 33% of popular YouTube videos are in English
- YouTube users are more likely to have children than non-users
- YouTube users are more likely to have a bachelor’s degree than non-users
YouTube Marketing Statistics
- 8 out of 10 marketers believe YouTube to be the most effective video marketing platform
- Advertising on YouTube was first launched back in 2007
- 70% of shoppers say they are open to learning about products from brands on YouTube
- 62% of YouTube mobile advertising receives the viewers’ attention
- 95% of YouTube ads are audible
- 93% of ads are viewable
- Among digital channels and platforms, YouTube has the second-most influence on purchases
- YouTube users are 3 times more likely to watch a tutorial compare to reading instructions
- Two-thirds of shoppers say video is their source of purchase inspiration
- YouTube is the second-most popular place to post videos among businesses
- Nearly half of marketers are investing in YouTube advertising
- Mobile YouTube ads are 84% more likely to engage prospects than a TV ad
- YouTube users have watched over 50,000 years of product reviews since 2016
YouTube Usage Statistics
- 2019 saw a 39% increase in users watching YouTube on TV screens
- 70% of the total watch time on YouTube is via a mobile device
- 1 billion hours of video is watched via YouTube every day
- The average user views about 6.740 pages every day
- Music videos make up the top 30 most viewed YouTube videos with Despacito being at the top of the list
- Product reviews, how-tos and vlogs are within the top three types of videos that get a lot of views
YouTuber Facts
- As of January 2020, T-Series was the most popular channel on YouTube with 123 million subscribers
- PewDiePie, a video game commentator, has over 102 million subscribers
- The highest-paid YouTuber is 8-year-old Ryan Kaji who generated £20 million in 2019
- 5-year-old Anastasia Radzinskaya comes close with an approximate earning of £14 million
- Influencer content accounts for £47.50 of video views within the beauty industry
YouTube B2B Marketer Statistics
- 71% of B2B marketers use video content
- YouTube is the fourth most used social media platform for organic content marketing
- YouTube ranks fifth for the most used paid social media platform with 11% of B2B marketers using the platform
- Webinars are within the top-performing (16%) content types for securing leads
- 64% of B2B marketers increased their use of audio and visual content between 2018 and 2019
Fun Facts About YouTube
- The first video was posted in 2005 from the San Diego Zoo
- Gangnam Style was so popular that it broke YouTube’s video counter
- 20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds
- YouTube is the second-largest search engine in the world
- Justin Bieber’s “Baby” video managed to generate 11 million dislikes
- 60% of the most popular YouTube videos cannot be viewed in Germany
- YouTube employees have the option of taking a slide instead of the stairs or the elevator
References
- https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
- https://www.oberlo.co.uk/blog/facebook-statistics
- https://datareportal.com/?utm_source=Statista&utm_medium=Data_Citation_Hyperlink&utm_campaign=Data_Partners&utm_content=Statista_Data_Citation
- https://www.go-globe.hk/youtube-advertising/
- https://www.statista.com/statistics/289660/youtube-us-net-advertising-revenues/
- https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
- https://www.statista.com/statistics/859829/logged-in-youtube-viewers-worldwide/
- https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/
- https://www.alexa.com/siteinfo/youtube.com
- https://www.emarketer.com/content/netflix-struggles-to-gain-foothold-in-indian-market-youtube-benefits-from-increasing-digital-video-viewers
- https://www.pewresearch.org/fact-tank/2019/12/04/10-facts-about-americans-and-youtube/
- https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
- https://www.cnet.com/news/youtube-ces-2018-neal-mohan/
- https://variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267/
- https://www.thinkwithgoogle.com/advertising-channels/video/personalized-primetime-content/
- https://www.thinkwithgoogle.com/advertising-channels/video/online-video-ad-engagement/
- https://youtube.googleblog.com/2019/12/the-four-rs-of-responsibility-raise-and-reduce.html
- https://www.youtube.com/intl/en-GB/about/press/
- https://www.thinkwithgoogle.com/feature/diversity-inclusion/?vertical=All%20Verticals&market=All%20Markets
- https://www.alexa.com/topsites
- https://www.factslides.com/s-YouTube
- https://www.economist.com/blogs/economist-explains/2014/12/economist-explains-6
- https://www.adweek.com/digital/youtube-adblitz-is-focused-on-super-bowl-liii-but-with-an-eye-toward-the-past/
- https://www.thinkwithgoogle.com/advertising-channels/video/effective-video-ads-viewability-audibility/
- https://www.salesforce.com/blog/2018/01/new-connected-audience-report
- https://youtube.googleblog.com/2007/08/you-drive-youtube-experience.html
- https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/
- https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
- https://www.thinkwithgoogle.com/marketing-resources/micro-moments/i-want-to-do-micro-moments/
- https://www.thinkwithgoogle.com/data-collections/youtube-viewer-behavior-online-video-audience/
- https://buffer.com/state-of-social-2019
- https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/
- https://www.statista.com/statistics/988765/digital-channels-most-influential-purchasing-decisions-usa/