Blog

eCommerce Marketing Statistics in 2024

Whether you’re a start-up business or entrepreneur, 2024 makes it very possible for you to set up and run an eCommerce business. Consumers absolutely rely on online shopping, in fact, it’s predicted that by 2040, 95% of all purchases will be made online.

eCommerce opportunities are constantly presenting themselves. It’s estimated that eCommerce sales will reach £3.57 trillion.

Understanding eCommerce markets, demographics, and behaviour is essential to your growing business. That’s why we’ve put together a list of eCommerce marketing statistics to be ready for…

General eCommerce Marketing Statistics

55% of online shoppers will report back to friends/family if they’re dissatisfied with a product or company
93.5% of global internet users have purchased products online
50% of people say they’d purchase something from a website’s chatbot
76% of people said they’d rather go to a physical store when shopping for holiday items
57% of online shoppers buy from retailers who are overseas
The top reason why people shop online is that they can do it any time of day
Only 2.86% of eCommerce website visits convert into a purchase
Globally, 53% of transactions are made using a credit card
There are more than 286 million PayPal account worldwide which are active
30% of consumers would rather buy from a website they’ve bought from before
As much as 90% of purchasing decisions are made subconsciously
84% of people will not make a purchase online if they are dealing with an unsecured website
40% of shoppers say they will buy a product if they get to experience it through augmented reality before they buy it

Marketing eCommerce Statistics

On average, 52% of online stores have omnichannel capabilities
43% of eCommerce traffic comes from organic search and 26% comes from Google Adwords
SEO has a 14.6% conversion rate
24% of B2C marketers say that paid search has the biggest impact on revenue across all digital tactics
73% of people dislike pop-ups, making them the most disliked form of digital marketing

Email eCommerce Marketing Statistics

61% of consumers would rather be contacted via email
58% of the top 1,000 U.S. online retailers send welcome emails
Transactional emails get 8x more opens and clicks than any other type of email campaign
60% of consumers say they’ve made a purchase as the result of an email marketing message they received
Abandoned cart emails have an average open rate of 45%
Email marketing has an average ROI of 3,800%

Mobile eCommerce Marketing Statistics

65% of consumers check price comparisons online via their mobile whilst in a physical store
Worldwide, the share of mobile commerce (mcommerce) in all eCommerce is expected to rise to 72.9%
In Q3 2018, 77% of traffic on Shopify stores was coming through mobile devices
Online shopping on mobile increased from 8% to 15%, while on desktop dropped from 78% to 63%
More than a third of online Black Friday 2018 sales were completed on smartphones
38% of online shoppers worldwide never shop on mobile devices
On average, only 2.86% of eCommerce website visits convert into a purchase
The global cart abandonment rate for eCommerce is close to 70%
Mobile shopping cart abandonment rates are higher than those for desktop carts

Demographic eCommerce Marketing Statistics

Men spend 68% more money online than women do
Generation X spend more time shopping online than baby boomers and millennials
59% of Millennials will go to Amazon before any other website when online shopping
59% of U.S. adults who signed up for a free trial were later charged, even if they didn’t continue their subscription
61% of online shoppers made an online purchase related to fashion, which is higher than any other product category