Search Engine Optimization (SEO) is a major focus for many website owners. Quite rightly so, as so many of us use Google for just about everything. Businesses want to come up in the organic search results, preferably on the first page. Google is continually optimizing it’s ranking algorithms so that we get the best content appearing on our screen.
At least, that is the idea. Contrary to popular belief, filling your website with the best keywords and metatags is not the only approach to driving traffic to your website. The speed, server location, security, backups, uptimes and accessibility of your website also play a major role in SEO.
What is SEO Hosting?
There are several factors that web hosting (in particular) plays in the ability for a website to perform well in the search engines. With over 1.94 billion websites, the search engines are getting crowded and website owners need to deploy as many SEO strategies as they possibly can to beat the mounting competition.
In this article, we’ll explore the 5 search engine results pages (SERPs) factors that are impacted by your website host. As well as the 9 of the top SEO hosting providers of 2024, in a variety of areas, that offer the best possible solutions.
5 SEO Hosting Factors to Consider
#1 | WEBSITE SPEED
You’ll want your website host to have set up their servers in such a way that the website pages load fast. There are several factors that go into making a website fast, one of which is the server location. Google takes the time it takes for a site to load into consideration when deciding which results to show on the front page. The server location is also important for other reasons, as you will see in factor #2. You’ll want to look at the page load times offered by your chosen hosting provider if SEO is your primary objective, as the search engines downgrade sites that take to long to load.
#2 | SERVER LOCATION
The search engines take the server location into consideration when showing results. For example, if you are searching in the UK, then the first set of results are going to be from the UK. So you need to know who you want to visit your website and take this into consideration when selecting your website hosts. One way to get around this, if you are looking to serve people in a wide range of locations throughout the world is to have a version of your website for the main countries that you want to target. Have you ever seen the country selection, normally with flags next to them as you land on a site? That’s because they check your IP address to make sure that you are seeing the closest server to your actual location.
#3 | UPTIME
Uptime is the amount of time that your site is online. Uptime is the opposite of downtime, which is the amount of time your website is offline. The search engines take into consideration the amount of time that your site is online. If it goes offline too often then your site could lose its search engine rank. So say for instance you get lots of SEO done on your website – tags, content, titles, page titles, and metatags are all on point. Your site starts to rise in the search engine and gets to the front page for your desired search term. Then your website goes down for a few days, it’ll likely lose its page rank. The reason that Google and other search engines take this into consideration is so that when you find a website, the link doesn’t take you to a dead end.
When it comes to uptime and speed, most hosting providers will boast a 99.9% uptime, but make sure that they are being honest about that – look for an “uptime guarantee”. Hosting providers need to ensure that they have suitable generators and backup solutions to keep websites on 24/7/365. Also ensure that your host isn’t in a location that is prone to natural disasters, as that can affect your uptime.
#4 | EXCELLENT CUSTOMER SUPPORT
I can’t state enough how important it is to have a responsive website host. You’ll want them to be on the ball and ready to help you the second you need it. Issues need to be resolved ASAP when it comes to maintaining a high ranking website. Bear in mind, many companies respond nicely to prospective customers, however when you become a customer and are paying them, they step back and you can get substandard service. If you can, make sure that your new host is focused on swift technical support, so that you can eliminate any issues the second they arise. Leaving things off can drop your ranking that has taken a long time to build up.
The ability for a website host to help you boost your search engine results pages (SERPs) raking (eg. to get to the top/ first page of Google) can differ depending on your website needs. You’ll need to choose a website host that offers tools in the area that best suit your business, for example, a blog, eCommerce store and a WordPress website all have differing requirements in relation to SEO.
#5 | SEO TOOLS & FEATURES
Check out the type of SEO features that your new hosting partner offers – both free and paid. Some hosts offer great tools for an extra fee, while others offer some great tools free of charge. SEO tools can enhance your search engine presence.
9 Best SEO Website Hosts of 2024
Let’s dive into the Best SEO Website Hosts of 2024, these are SEO website hosting providers that should fit most requirements. Check out the “BEST FOR” under each hosting provider to select an SEO host that fits your needs.