You’ve hopefully heard the term Search Engine Optimisation (SEO) before. If you want to grow your business, your website, and gain more visitors, it’s essential. You could have the BEST looking website on the internet, but unless you’ve optimised your site, no one will find it.
Thankfully, if you’re using Wix, they have some awesome built-in SEO tools and features. Even if you’ve never practised SEO or know where to start, Wix makes it easy.
We’ve reviewed plenty of website builders, but if you’re looking for a platform that’s great for personal websites, blogs, and businesses, Wix has got it all.
SEO no longer needs to be a tiresome task. Our guide will set you on the right tracks and answer how to make the most of SEO with Wix…
1. Wix Pros and Cons
If you’ve never looked at a line of code before, don’t fret. Wix’s SEO tools are beginner-friendly and don’t require any web development skills.
| Pros | Cons |
| ✔ Built-in SEO means you don’t need to use third-party apps or plugins to get your website seen | ✖ Wix is ideal for basic SEO but not so great for advanced SEO features |
| ✔ You can connect your site to Google Analytics and Google Search Console | ✖ Large businesses or enterprises might find Wix’s SEO tools too basic |
| ✔ Wix’s SEO tools don’t require any coding or knowledge of web development | |
| ✔ Wix is easy to use and is ideal for beginners | |
| ✔ You can try Wix for free without any obligation to sign up | |
If you have a small business or blog, Wix is the perfect platform. However, if you’re wanting more advanced SEO features or are looking to grow your business extensively, you may find Wix is a little too basic.
2. Wix SEO Features
To help you decide whether Wix is suitable for SEO for your website, let’s look at its SEO features.
- Meta title: A meta title’s purpose is to tell search engines what your website is about. When someone comes across or searches your website via a search engine, they will be able to see this. With Wix, you can edit the meta title for each page on your website with ease.
- Meta description: As you might have guessed, this is similar to the meta title but offers a way for you to describe your website. On a search engine, your site’s meta description will be seen below the title and should offer a snapshot of useful information.
- Headings: Headings are a brilliant way to split your website into sections. Using the correct headings, search engines can offer results based on your web pages and headings.
- Custom URLs: These make it easy for visitors to navigate to specific pages on your website. For example, a custom URL would look like this: www.yoursite.com/about-us rather than /hgs7reihasd
- Mobile friendly: Wix is a mobile-friendly website builder. You can use Wix’s mobile editor to make changes to your mobile site, separately to desktop. Mobile-friendly websites are better for SEO and will rank higher on search engine results.
- Image alt tags: If you search for a particular image in Google, your image is more likely to appear if it has the correct image title and description.
- Speed, uptime and performance: Believe it or not, page speed and website performance does affect SEO. Wix is a reliable website builder that offers good uptime of at least 99%.
- Redirects: If you decide to change a page’s URL, and a user types in the old URL, Wix will redirect the user to the new page without any hassle.
- Sitemap: Sitemap’s tell search engines how a website is structured. A well-structured website will have better SEO. Wix allows you to implement a sitemap, but you’ll need to use Google Search Console to manage it correctly.
- SSL: An SSL certificate means your website is secure. Secure websites rank higher in search engines, so Wix offers all of its websites an SSL.
3. Top Tips for Using Wix
Whilst every website builder is different, the key to success is understanding its pros and cons, and working with them. We’ve taken the time to offer you some top tips on how to get the best from using Wix:
- Start with the basics: It’s no good spending your time on more advanced SEO features if you haven’t got the basics right. I highly recommend spending some time ensuring you have the basic SEO information filled out correctly. Wix will guide you through the entire process, so don’t skip ahead.
- Optimise mobile: Whilst Wix’s templates are mobile-friendly, you’ll want to make sure your site looks great on mobile. Some aspects of desktop websites can be optimised for mobile, but don’t necessarily work. Wix’s mobile editor lets you see and make changes to the mobile version of your website.
- Use Wix’s SEO Wiz: The SEO wiz will ask you a few questions and create a plan for you based on your answers. It’s not going to be an extensive plan, but it’s a good place to start understanding the basics of SEO.
- Use Google Analytics: Though some website builders do offer analytics and reports, nothing is as good as Google Analytics. Make sure you spend the time to set up your Google Analytics account. If it doesn’t make much sense, try finding some videos on YouTube to guide you through the basics.
- Understand SEO: SEO is really important if you want to get your website seen. Although Wix’s tools are great, they aren’t extensive. If you want to continue to grow your website, it’s important to understand SEO in its entirety. There are plenty of resources available on the internet, and even online courses you can take.
- Meta descriptions and meta titles: Both of these features have character limits. Don’t be afraid to get as close or even on the limits offered to you. This is the one chance you’ll get to grab your potential website visitors’ attention when they see you on a search engine results page.
- Don’t rush: Whilst I know it’s tempting to get your website live as soon as possible, it’s not worth rushing the process. Make sure your website is 100% complete, including SEO, before launching it. If a user visits your website and it’s not complete, the likelihood of them returning is slim.
- Submit a sitemap: Remember, Wix doesn’t deal with Sitemaps. This is your job, so head on over to your Google Search Console to get this setup. Sitemaps are essential for SEO, so missing this step could be detrimental to your site.
4. Conclusion: Is Wix for You?
If you know nothing or very little about SEO, Wix is a brilliant website builder to teach you the basics. It’s built-in tools and features are a great way to learn about the structure of your website, SEO terminology, and how to get your website seen on the internet.
For advanced users, Wix may become a little frustrating at times. It’s designed as a step-by-step guide, so its SEO features may seem slim pickings if you know what you’re doing. If you’re up for more of a challenge, WordPress may be a more suitable option.
Whoever you are, Wix does rank websites highly with search engines. Just because it doesn’t offer the most advanced features out there, doesn’t mean it won’t achieve success.
If you still aren’t sure, why don’t you give Wix a try for free today? Its free trial offers SEO features, so you can give them a good work out before deciding which way to turn.