48 New Content Marketing Statistics That Are a Must-Know for 2024

Content marketing is at the very core of digital marketing. Content continues to be an essential feature in increasing traffic, engaging with people, and encouraging others to get involved.

Years ago, content marketing focussed heavily on blogs, however, times have changed and we’ve moved onto bigger and better things. Whilst blogs are still important, there’s a wider audience to reach and more platforms to use for content marketing.

If you want to be successful at content marketing, you need to understand it. As I’ve said, it isn’t just writing. It’s about SEO, grabbing the users’ attention, and using different technologies to engage with your target market.

It’s absolutely crucial to stay on top of the latest content marketing trends, which is why we’ve brought you a list of New Content Marketing Statistics That Are a Must-Know…

General Content Marketing Statistics

• 70% of content marketers prioritise content quality over quantity (Point Visible)
• 92% of marketers say their companies view content as a business asset (Content Marketing Institute)
• Of companies that have 5,000 employees or more, 62% produce daily content (The Manifest)
• 35% of marketers say that creating visually engaging content is one of their biggest struggles (Venngage)
• 64% of content marketers either use SEM or PPC to distribute content (Content Marketing Institute)
• 51% of content consumption is from organic search (Kuno Creative)
• The top concern with 61% for content marketers is SEO (Content Marketing Institute)
• 84% of people expect content to entertain and produce experiences (Meaningful Brands)
• 91% of consumers say they will reward a brand for authenticity (Social Media Week)
• Stock Photography is the most used (40%) visual content (Venngage)
• Infographics are the second most frequently used (37%) in terms of visual content (Venngage)

Mobile Statistics

• 53% of mobile users will leave a website if it takes longer than 3 seconds to load (Think With Google)
• 75% of phone users turn to mobile search for an immediate need (Think With Google)
• Mobile traffic has a 125% growth rate (Issuu)
• On average, U.S. adults spend 3 hours and 35 minutes on their mobile phones per day (Emarketer)
• 81% of mobile search queries come from Google (Net Market Share)

B2B Statistics

• 44% of B2B marketers won’t outsource any content marketing (Content Marketing Institute)
• 54% of content marketers use their content strategy to build loyalty with their existing client base (Content Marketing Institute)
• 47% of B2B marketers don’t measure ROI from their content marketing efforts (Point Visible)
• In 2019, 61% of B2B marketers increased their social media usage (Content Market Institute)
• 69% of B2B marketers document their content strategy (Content Marketing Institute)
• 42% of B2B marketers say they are effective at content marketing (CMI)
• 93% of B2B marketers use content marketing (CMI)
• 39% of marketing budget is spent on content marketing by the most effective B2B marketers (TopRankBlog)

B2C Statistics

• 40% of B2C content marketers look at competitors either once a year or not at all (Conductor)
• The most commonly used content platforms for B2C marketers are social media (96%) and pre-produced videos (76%) (Content Marketing Institute)
• An average of 26% of the total budget for B2C marketers goes on content marketing (Content Marketing Institute)
• Between 2018 to 2019 there has been a 69% increase in audio/visual content usage (Content Marketing Institute)
• 60% of the most effective B2C marketers have a documented content strategy (CMI)
• LinkedIn usage jumped 20% this year among B2C marketers (CMI)

Email Marketing Statistics

• iPhone mail (29%) is the most popular way to read emails (Litmus)
• Click rates can be increased by up to 300% with video content in emails (Martech Advisor)
• 69% of users say they can detect spam by simply reading the email subject title (OptinMonster)
• The two most effective email marketing strategies are list segmentation and personalisation (DMA)
• 86% of professionals say email is the best form of business communication (Hubspot)
• 62% of customers will open an email because it has a personalised subject line (Campaign Monitor)
• 23% of companies don’t perform any kind of tracking once a customer has followed an email link (Brizfeel)

Video Marketing Statistics

• 58% of users will stop watching a video during the first 90 seconds (My Smn)
• 75% of millennials watch video content on a daily basis (Animoto)
• 87% of consumers say they want more video content from brands (Hubspot)
• YouTube is the most popular source of video content (83%) followed by Facebook (67%) (Hubspot)
• In 2019, 87% of businesses used video as a marketing tool (Hubspot)
• 97% of consumers and online marketers say that video helps people understand a product (Wyzowl)
• If a consumer needs to turn their phone horizontally to watch a video, 26% are less likely to finish watching (Animoto)
• 39% of people will not watch a video again from a brand if they had a negative mobile experience whilst viewing (Animoto)
• 64% of viewers are likely to buy a product following watching a branded social video (Tubular Insights)