Social Media Statistics You Won’t Want to Miss in 2024

Last Updated on February 13, 2024 by James Wilson

Social media is growing exponentially. It’s part of our everyday lives, for individuals and businesses. Social media platforms aren’t just a way to connect. They allow us to share news, information, photos and videos, and lots more.

Find more statistics at Statista

Businesses should be grabbing the social media hype by the horns. There’s a world of possibilities out there to make your business successful. Different social media platforms offer different audiences a platform to grow.

Catering your content correctly should be part of your marketing strategy. That’s why we’ve put together our list of social media statistics you won’t want to miss in 2024…

General Social Media Statistics

There are 3.5 billion social media users worldwide
91% of social media users access social media via mobile
The average person has an account on 9 social media platforms
Over the last 2 years, Instagram stories went from 150 million active viewers, daily, to 500 million
Facebook is the biggest social media platform worldwide

Facebook Marketing Statistics

Facebook is the third most visited website in the world
During a month, the average person on Facebook makes 4 comments, sees 10 posts and clicks on 8 adverts
Facebook videos net the highest engagement on its platform
90 million small businesses are using Facebook
Facebook ads can reach 2 billion people

Instagram Marketing Statistics

In 2020, Instagram users spent around 28 minutes per day on the platform
More than 200 million people on Instagram will visit at least one business profile per day
More than 150 million people use Instagram direct messaging to connect with businesses each month
Brand stories have an 85% completion rate
11% of U.S. social media users shop on Instagram

Twitter Marketing Statistics

Twitter users spend 3.39 minutes on average per session
330 million people use Twitter monthly
59% of marketers actively use Twitter
Tweets that include images or videos are 394% more likely to be retweeted
Twitter users spend 26% more time with ads than other social media users
85% of small and medium businesses use Twitter to provide customer service
80% of users have mentioned a brand in a tweet

YouTube Marketing Statistics

YouTube is the world’s second-largest search engine
YouTube is the most popular social media platform in the U.S.
YouTube has 2 billion active users per month
The most subscribed YouTube channels belong to T-Series
Over 90% of YouTube users have learned about a new brand or business via the platform
Small to medium-size business advertising has doubled on YouTube in the last 2 years
Mobile adverts on YouTube are 84% more likely to hold a users attention compared to TV ads

LinkedIn Marketing Statistics

LinkedIn can generate three times more conversions than other social media platforms
More than 100 million job applications are posted on LinkedIn each month
Posts with images on LinkedIn have a 98% better comment rate
There are 630 million professionals on LinkedIn
605.4 million people can be reached on LinkedIn via adverts
59% of B2B marketers said that LinkedIn was successful at generating new leads
91% of marketing executives said LinkedIn was the best place to find content

Pinterest Marketing Statistics

Pinterest is the fastest growing social media platform
There are 300 million active users on Pinterest
70% of Pinterest users are female
50% of millennials use Pinterest each month
8 out of 10 Pinterest users have bought something based on a brand’s content on the platform
25% of referral traffic to popular retail websites is generated from Pinterest
55% of Pinterest users are specifically looking for a product

Social Media Business Statistics

85% of businesses use tools and software to manage their social media presence
50% of consumers follow brands on social media to hear about new products/services
61% of consumers agree that businesses posting discounts or offers on social media will increase purchases
21% of consumers would rather direct message a brand on social media than call them
56% of consumers said they would unfollow or dislike a brand on social media if they received poor customer service
91% of retailers use at least two social media platforms
61% of consumers would rather trust recommendations from friends/family than a celebrity
53% of consumers will buy from brands that are transparent on social media
47% of consumers expect brands to speak about political and social issues on social media

Social Media Advertising Statistics

Marketers spend around £70 billion on social media advertising
Advert spend reached around £81 billion by 2020
94% of Facebook advertising revenue came from mobile users
In 2020, advertisers spent around £13.4 per mobile internet user
Marketers are increasing their digital video budgets by 25% each year
Social media video ad spend accounted for 28.7% of total video ad spending
Pinterest experiences the highest increase in advertising reach with 4.1% each quarter