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If you’re planning your Instagram marketing strategy or are struggling to see results from your marketing efforts, these Instagram statistics are essential to ensure you get off to a good start.

Instagram turns 10 this year and it’s safe to say the visual platform has grown exponentially during this time. What once began as a photo-posting app has now transformed into a thriving game-changing business app for many individuals and companies, offering a world of opportunity.

Instagram’s growth has been steady over the years and shows no signs of dropping off in popularity any time soon. So if you’re ready to get your teeth into some awesome Instagram statistics that you need to know, let’s take a look…

General Instagram Statistics

• Instagram is the second most downloaded free app on the iOS App Store
• Instagram hides the like counts and video views in 7 countries
• The 10th most popular Google query is Instagram
• 89% of Instagram users are from outside the US
• Instagram is the fastest growing social media platform in Canada
• Brunei has the highest Instagram percentage reach
• The heart love sticker is the most popular Giphy sticker on Instagram stories

Instagram Usage Statistics

• As of January 2020, Instagram had 1 billion monthly active users
• Instagram has over 500 million daily active users
• Instagram’s like button has around 4.2 billion hits per day
• 31% of Instagram users earn more than £60k per year
• Around 66% of Instagram users are between the ages of 18-29
• 52% of Instagram’s audience identify as female and 48% identify as male
• 63% of Instagram users check the app at least once per day
• 42% of users open the app multiple times per day
• 11% of social media users in the US shop via Instagram
• More than 130 million users engage with shopping posts on Instagram each month
• More than 50% of Instagram accounts browse the Explore section at least once per month
• Instagram users spend around 28 minutes on average per day on the app

Instagram Brand Marketing Statistics

• 70% of Instagram users search for brands on the app
• 780% of users follow at least one brand
• 60% of users learn about new products through the Instagram app
• Over 200 million users will visit a business profile at least once per day
• Around 66% of business profile visits come from users who don’t yet follow them
• The engagement rate for a branded post on Instagram is around 4.3%
• 70% of consumers like to see brands taking a stand on social issues that they feel are important to them
• US Marketers spend around 69% of their influencer budgets on Instagram
• 89% of digital marketers said Instagram is the most important social media channel for influencer marketing

Instagram Content Statistics

• Brands and companies post on Instagram an average of 27.9x per month
• Textured images have 79% more likes than smooth or low textured images
• Images with a higher amount of negative or white space get 29% more likes compared to those without it
• Images with blue as the dominant colour receive 24% more likes than red as the dominant colour
• Posts that contain a location get 79% more engagement
• 60% of the top brands like MTV and Starbucks use the same filter across every post

Instagram Hashtag Statistics

• 70% of hashtags on Instagram are branded
• Engagement increases with each hashtag until 11 in number
• Engagement can increase by up to 12.6% by having at least one hashtag
• Hashtags with a character limit of 21-24 perform better than shorter ones
• Selfie hashtags can help your account get discovered and followed according to Facetune

Instagram Stories Statistics

• 33% of the most-viewed stories on Instagram are from business profiles
• Brands share as many stories as they do normal posts
• Ad spend on Instagram accounted for around 23% in 2018 thanks to the rise of Instagram stories
• 46% of Instagram stories users enjoy a laugh
• Story adverts increase purchase intent and CTR
• 400 million users watch stories on a daily basis
• Brand stories see an 85% completion rate

Instagram Advert Statistics

• 30% of users claim to have bought a product they’ve seen on Instagram
• Instagram adverts tend to cost more than Facebook ads
• Sponsored videos see 3x more comments compared to sponsored photos
• Instagram ad revenue made up 30% of Facebook’s overall ad revenue by the end of 2020
• 75% of users will take action on at least one advert at some point
• Instagram’s potential advertising reach is 849.3 million users

References

• https://www.omnicoreagency.com/instagram-statistics/
• https://www.statista.com/topics/1882/instagram/
• https://www.wired.co.uk/article/instagram-doubles-to-half-billion-users
• https://blog.hootsuite.com/instagram-statistics/
• https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
• https://www.pewinternet.org/fact-sheet/social-media/
• https://www.statista.com/statistics/730315/instagram-stories-dau/
• https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/
• https://business.instagram.com/blog/how-to-plan-for-holidays-on-instagram/
• https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2’19-Earnings-Call-Transcript.pdf
• https://blog.iconosquare.com/instagram-2015-study-unleash-power-instagram/
• https://business.instagram.com/
• https://www.falcon.io/insights-hub/topics/social-media-strategy/5-tips-instagram-advertising-campaigns/
• https://www.yotpo.com/blog/instagram-data/
• https://blog.globalwebindex.com/trends/profiling-instagram-s-future-on-its-fifth-birthday/
• https://unionmetrics.com/resources/brands-on-instagram/
• https://sproutsocial.com/insights/data/brands-creating-change/
• https://www.emarketer.com/chart/226713/influencer-marketing-channels-where-us-marketers-plan-spend-most-jan-2019-of-respondents
• https://www.bigcommerce.com/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2019
• https://www.statista.com/statistics/527088/instagram-monthly-brand-image-posts/
• https://www.l2inc.com/daily-insights/ten-facts-from-l2s-instagram-report
• https://www.curalate.com/blog/6-image-qualities-that-drive-more-instagram-likes/
• http://get.simplymeasured.com/rs/simplymeasured2/images/InstagramStudy2014Q3.pdf
• https://contently.com/2012/08/27/filter-marketing-how-the-top-brands-use-instagram/
• https://blog.hootsuite.com/instagram-statistics/
• https://www.socialmediatoday.com/social-networks/new-report-looks-optimal-hashtag-use-twitter-instagram-and-facebook
• https://www.socialbakers.com/blog/brands-get-better-organic-visibility-with-instagram-stories
• https://embedsocial.com/blog/instagram-stories-analytics/
• https://digiday.com/marketing/state-advertising-instagram-stories-five-charts/
• https://www.vidmob.com/state-of-social-video/
• http://www.digitaltrainingacademy.com/casestudies/2018/01/instagram_case_study_digiorno_takes_on_takeaways_with_plan_a_pizza_story.php
• https://www.statista.com/statistics/730315/instagram-stories-dau/
• https://www.conviva.com/research/instagram-stories-benchmark-study-2019/
• https://www.facebook.com/business/m/stories-guide/creative?ref=stories_guide
• https://www.yotpo.com/blog/instagram-data/
• https://adespresso.com/?p=19706
• http://mediakix.com/2017/08/instagram-video-statistics-marketers-should-know/#gs.EyUdshQ
• https://www.vox.com/2018/10/9/17938356/facebook-instagram-future-revenue-growth-kevin-systrom

WordPress is a powerhouse in the CMS market. In 2003, when it first launched, WordPress provided the world with a basic, yet awesome, blogging platform – an up and coming trend that the early noughties lapped up pretty quickly.

Since its arrival, WordPress has continued to grow and expand, now powering over 35% of all websites on the internet. It begs the question, why is WordPress so popular?

WordPress has a wealth of plugins and themes which are available to customise your website. With literally thousands of themes and plugins, WordPress gives beginners and experts the ability to truly take your website to the next level, with almost unlimited possibilities.

From eCommerce sites to membership subscriptions, forums to web hosting review sites like UKWebHostReview.com (yes, we use WordPress!), there’s a world of opportunity waiting for you when you install WordPress.

Whether you’re creating your own WordPress site, having one designed and developed for you, or you’re a developer yourself, these WordPress theme and plugin statistics are going to blow your mind! If you’re eager for more, check out our WordPress statistics post and infographic which you are welcome to use and share!

WordPress Plugin Statistics

• Up until 2019, there were 18,262 plugins published
• 3% of WordPress plugins have never been updated
• 30 plugins published in the last three years have 100,000+ active installations
• 57% of plugins have never been rated or reviewed
• 76% of plugins have a homepage link
• 47% of plugins have a donate button

Most Popular WordPress Plugins

• Yoast SEO has over 135 million downloads and 5+ million active installations
• Akismet has over 133 million downloads and catches around 5 million pieces of spam per hour
• Contact Form 7 has over 112 million downloads
• Wordfence Security has over 121 million downloads
• Jetpack has almost 120 million downloads to help with marketing and security
• Visual Composer and Slider Revolution are two of the most popular paid plugins
• CodeCanyon has over 6,000 premium plugins available

WooCommerce Statistics

• WooCommerce powers over 70 million eCommerce websites on WordPress
• WooCommerce is used in 22% of the top 1 million sites using eCommerce technology
• WooCommerce offers over 300+ extensions
• Its main competitor is BigCommerce with over 600+ active installations

WordPress Theme Statistics

• WordPress has over 7,850+ themes available in their theme directory
• The earliest known WordPress themes were called WordPress Classic or Default (Kubrick)
• A custom WordPress website design or theme could cost you anywhere from £395+
• The most popular WordPress themes of all time are Divi (6%), Avada (4%), and the Genesis Framework (7%)
• The average theme subscription membership costs around £115 annually

Envato Market WordPress Statistics

• The Envato Market has sold over £800,000 worth of themes
• An item is sold every 5 seconds on the Envato Market
• Envato Market has over 11,000+ themes
• 70% of searches on the Envato Market are centered around niche themes
• The Avada theme on the Envato Market has over 500,000 sales
• 93% of sales on Envato Market are for responsive themes
• The average cost of a WordPress theme on the Envato Market is £46

WordPress Security Statistics

• In 2018, WordPress accounted for 90% of infected websites
• 41% of WordPress attacks are caused by vulnerabilities from the web hosting platform
• 52% of WordPress vulnerabilities are due to WordPress plugins
• 11% of the attacks are caused by WordPress themes
• 44% of hacking was down to outdated WordPress sites
• The biggest data breach occurred in 2011 when 18 million users were compromised

References

• https://wordpress.org/plugins/
• https://www.ilovewp.com/blog/plugins/an-analysis-of-18087-wordpress-org-plugins
• https://elementor.com/blog/2-million-active-installs/
• https://www.matteoduo.com/review-to-install-ratio-wordpress-plugins/
• https://yoast.com/wordpress/plugins/seo/
• https://akismet.com/
• https://jetpack.com/
• https://www.wordfence.com/
• https://contactform7.com/
• https://revolution.themepunch.com/
• https://codecanyon.net/
• http://inside.envato.com/pressnomics/
• https://kinsta.com/wordpress-market-share/#woocommerce
• https://wordpress.org/plugins/bigcommerce/
• https://www.elegantthemes.com/blog/editorial/from-kubrick-to-twenty-sixteen-a-history-of-wordpress-default-themes
• https://envato.com/blog/milestone-celebrating-500m-community-earnings/
• https://www.codeinwp.com/blog/wordpress-theme-cost-analysis/
• https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226
• https://themeforest.net/item/x-the-theme/5871901
• https://themeforest.net/item/enfold-responsive-multipurpose-theme/4519990
• https://trends.builtwith.com/framework/wordpress-theme
• https://blog.sucuri.net/2019/03/hacked-website-trend-report-2018.html
• https://www.smashingmagazine.com/2012/10/four-malware-infections-wordpress/
• https://www.wpwhitesecurity.com/wordpress-security-news-updates/state-of-security-of-wordpress-blogs-and-websites/
• https://www.keycdn.com/blog/wordpress-security/
• https://www.acunetix.com/websitesecurity/cross-site-scripting/
• https://skilled.co/resources/28-facts-probably-dont-know-wordpress-infographic/

There’s absolutely no doubt that YouTube is the most popular video platform on the market. Since the first video was uploaded to YouTube in 2005, its reach has exploded exponentially, reaching 1 billion viewers in a decade.

But why is YouTube such a fascinating platform? The hype around YouTube, in many ways, is centred around its simplicity. Content creators can easily upload and share a video within minutes, reaching audiences around the world.

With the click of a button, users can share YouTube videos across their own social media platforms, as well as embed them into blog posts and forums like we’ve done with YouTube’s first-ever video, below.

From step-by-step beauty treatments to video game guides, e-learning courses to product reviews, there’s something for everyone on YouTube.

Whether you’re an individual looking for funny cat videos, or an eCommerce business seeking marketing opportunities, these need to know YouTube statistics will ensure you’re up-to-date on the latest digital trends.

General YouTube Statistics

• YouTube has over 2 billion monthly active users
• The total number of daily active users is 30+ million
• There are over 300,000 YouTube TV paying subscribers
• Each visitors spends around 11 minutes and 24 seconds per day on YouTube
• More than 100 countries have their own local version of YouTube
• YouTube accounts for more than one-third of mobile internet traffic
• Over 50% of YouTube users visit the site on a daily basis
• Online video will account for 79% of internet traffic this year
• 500 hours of content are uploaded to YouTube every minute

YouTube Demographics Statistics

• YouTube accounts for 67% of online video consumption among Millenials
• 81% of US internet users between the ages of 15 and 25 years old use YouTube
• YouTube reaches 95% of internet users over 55 during the average month
• Two-thirds of Millenials say they can find how-to content for almost anything on YouTube
• 79% of internet users say they have a YouTube account
• At least 90% of US internet users aged 18 to 44 years old accessed YouTube
• 90% of US digital video viewers use YouTube
• Almost 15% of YouTube’s site traffic comes from the US
• Only 33% of popular YouTube videos are in English
• YouTube users are more likely to have children than non-users
• YouTube users are more likely to have a bachelor’s degree than non-users

YouTube Marketing Statistics

• 8 out of 10 marketers believe YouTube to be the most effective video marketing platform
• Advertising on YouTube was first launched back in 2007
• 70% of shoppers say they are open to learning about products from brands on YouTube
• 62% of YouTube mobile advertising receives the viewers’ attention
• 95% of YouTube ads are audible
• 93% of ads are viewable
• Among digital channels and platforms, YouTube has the second-most influence on purchases
• YouTube users are 3 times more likely to watch a tutorial compare to reading instructions
• Two-thirds of shoppers say video is their source of purchase inspiration
• YouTube is the second-most popular place to post videos among businesses
• Nearly half of marketers are investing in YouTube advertising
• Mobile YouTube ads are 84% more likely to engage prospects than a TV ad
• YouTube users have watched over 50,000 years of product reviews since 2016

YouTube Usage Statistics

• 2019 saw a 39% increase in users watching YouTube on TV screens
• 70% of the total watch time on YouTube is via a mobile device
• 1 billion hours of video is watched via YouTube every day
• The average user views about 6.740 pages every day
• Music videos make up the top 30 most viewed YouTube videos with Despacito being at the top of the list
• Product reviews, how-tos and vlogs are within the top three types of videos that get a lot of views

YouTuber Facts

• As of January 2020, T-Series was the most popular channel on YouTube with 123 million subscribers
• PewDiePie, a video game commentator, has over 102 million subscribers
• The highest-paid YouTuber is 8-year-old Ryan Kaji who generated £20 million in 2019
• 5-year-old Anastasia Radzinskaya comes close with an approximate earning of £14 million
• Influencer content accounts for £47.50 of video views within the beauty industry

YouTube B2B Marketer Statistics

• 71% of B2B marketers use video content
• YouTube is the fourth most used social media platform for organic content marketing
• YouTube ranks fifth for the most used paid social media platform with 11% of B2B marketers using the platform
• Webinars are within the top-performing (16%) content types for securing leads
• 64% of B2B marketers increased their use of audio and visual content between 2018 and 2019

Fun Facts About YouTube

• The first video was posted in 2005 from the San Diego Zoo
• Gangnam Style was so popular that it broke YouTube’s video counter
• 20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds
• YouTube is the second-largest search engine in the world
• Justin Bieber’s “Baby” video managed to generate 11 million dislikes
• 60% of the most popular YouTube videos cannot be viewed in Germany
• YouTube employees have the option of taking a slide instead of the stairs or the elevator

References

• https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
• https://www.oberlo.co.uk/blog/facebook-statistics
• https://datareportal.com/?utm_source=Statista&utm_medium=Data_Citation_Hyperlink&utm_campaign=Data_Partners&utm_content=Statista_Data_Citation
• https://www.go-globe.hk/youtube-advertising/
• https://www.statista.com/statistics/289660/youtube-us-net-advertising-revenues/
• https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
• https://www.statista.com/statistics/859829/logged-in-youtube-viewers-worldwide/
• https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/
• https://www.alexa.com/siteinfo/youtube.com
• https://www.emarketer.com/content/netflix-struggles-to-gain-foothold-in-indian-market-youtube-benefits-from-increasing-digital-video-viewers
• https://www.pewresearch.org/fact-tank/2019/12/04/10-facts-about-americans-and-youtube/
• https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
• https://www.cnet.com/news/youtube-ces-2018-neal-mohan/
• https://variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267/
• https://www.thinkwithgoogle.com/advertising-channels/video/personalized-primetime-content/
• https://www.thinkwithgoogle.com/advertising-channels/video/online-video-ad-engagement/
• https://youtube.googleblog.com/2019/12/the-four-rs-of-responsibility-raise-and-reduce.html
• https://www.youtube.com/intl/en-GB/about/press/
• https://www.thinkwithgoogle.com/feature/diversity-inclusion/?vertical=All%20Verticals&market=All%20Markets
• https://www.alexa.com/topsites
• https://www.factslides.com/s-YouTube
• https://www.economist.com/blogs/economist-explains/2014/12/economist-explains-6
• https://www.adweek.com/digital/youtube-adblitz-is-focused-on-super-bowl-liii-but-with-an-eye-toward-the-past/
• https://www.thinkwithgoogle.com/advertising-channels/video/effective-video-ads-viewability-audibility/
• https://www.salesforce.com/blog/2018/01/new-connected-audience-report
• https://youtube.googleblog.com/2007/08/you-drive-youtube-experience.html
• https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/
• https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
• https://www.thinkwithgoogle.com/marketing-resources/micro-moments/i-want-to-do-micro-moments/
• https://www.thinkwithgoogle.com/data-collections/youtube-viewer-behavior-online-video-audience/
• https://buffer.com/state-of-social-2019
• https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/
• https://www.statista.com/statistics/988765/digital-channels-most-influential-purchasing-decisions-usa/

Over the year’s web browsers have evolved and gained new features, each one doing so to battle for our attention. Some provide us with home pages that give us news they believe will be relevant to us, others give us the means to connect to friends via social media, whilst simultaneously surfing the net.

But with all these browsers and so many features, how do we know which is the best web browser and which one we should be using?

UK Web Host Review have put together over 48 interesting web browser facts. These statistics will no doubt open your eyes to information about web browsers you may not have previously known, including worldwide usage, popularity, device preferences, and lots more.

Whether you’re wondering which browser to choose or simply want to keep up-to-date with the latest digital trends, I invite you to read and digest these web browser statistics.

General Browser Statistics

• In 2020, there was over 2 billion websites
• Back in 2018, there were more than 112 browsers
• Web browsers are one of the most popular app categories in the U.S. at 97.6%
• 53% of people have between one to five browser tabs open at any time
• Chrome had the biggest market share in 2019 with 63.37%

Mobile Browser Statistics

• Desktop users choose Chrome as their browser of choice with 71.07% of users opting for it
• Google’s web browser has a 60.63% market share among mobile users
• Mobile users prefer Samsung Internet to Firefox and Opera, coming in third place with 6.85%
• Safari rules the tablet world with Apple’s browsers accounting for 64.12% of the market
• Browser usage for TVs in 2019 was Chrome with 75.47% and Opera with 22.09%
• Chrome would dominate the entire browser market if Apple didn’t control over 70% of the tablet market

OS Browser Statistics

• 88.43% of Android devices use Google Chrome
• Other browsers have less than a 3% market share on Android devices
• Windows users mostly use Google Chrome, taking the lead with 68.30% of users
• Only 1.7% of Windows users choose Opera as their browser of choice
• Safari claims iOS devices with a 93.23% market share
• 4.47% of iOS users prefer Chrome to Apple’s browser
• Chrome accounts for 54.54% of Linux users, with Firefox coming a close second

Browser Popularity Worldwide

• 82.64% of South America chooses to use Chrome to browse the internet, with Safari lagging behind with 5.59%
• Chrome has the highest market share in Africa with 61.68%
• Europe’s most popular browser is Chrome with a market share of 60.66%
• The leading browser in Asia is Chrome holding 67.45% of the market
• Oceania has the highest Safari usage with 31.92% market share

Google Chrome Statistics

• Chrome has over 5 billion downloads on the Google Play store
• Chrome accounts for more than 39% of mobile traffic in the U.S.
• Chrome displays more than 250 million malicious website warnings a month to its users
• 65.94% of users in Wyoming user Chrome, making it the only state where Chrome beats Safari
• Google’s Safe Browsing protects over 4 billion devices
• Chrome can block 79% of phishing sites

Safari Statistics

• 49 out of the 50 states in America say Safari is the browser of choice for mobile users
• Safari accounts for 55.35% of the mobile browser market in the U.S
• 77.88% of the population in Alaska use iOS, with just under 700,000 people using Safari
• Between June 2019 and August 2019 there were over one billion visits via Safari to US government websites
• Steve Jobs wanted to name Safari “Freedom”

Firefox Statistics

• There are over 250 million Firefox users globally
• Firefox’s mobile version has over 100 million downloads for Android devices
• 40% of Firefox source code was written by volunteers
• More than 50% of Firefox users use non-English versions
• 1.3% of users have Firefox’s tracking protection enabled

Internet Explorer and Edge Statistics

• Internet Explorer has now been replaced with Microsoft Edge
• As of August 2020, IE had a web browser market share of 1.20%
• Three-quarters of all IE and Edge users still use outdated web browser versions
• On average it used to take around 30 days for Microsoft to issue IE security updates
• Internet Explorer was founded in 1995 making it the second oldest of the modern browsers, with Opera being the longest standing on the list
• 95% of the online population used Internet Explorer to access the web in 2004. Since then it has been downhill
• IE accounts for 5% of the browser market in the US whereas Edge has 4.22%
• Only 11% of people using Windows 10 in November 2018 used Edge as their browser of choice
• Edge can identify 98% of phishing sites
• Edge can immediately block 89% of phishing sites

Which Web Browser Should I Use?

For general use, Google Chrome wins the battle hands down, with frequent security updates and features that make it so much more convenient and easier to use than the other leading web
browsers. With its dominant market share, it seems clear that it’s rapidly becoming the most used browser on the planet.

However, there are other web browsers that have very specific purposes such as enhanced security and built-in VPN’s which deserve honourable mentions:

Brave

Brave is still in its infancy since it’s release in 2019 but already has proven that it’s features are valuable assets to any user. Brendan Eich, the creator of Javascript and co-creator of Mozilla co-founded Brave and has already managed to amass a user base of over 8.5 million active users.

It’s unique selling points are based around security and have built-in privacy features as well as an ad blocker as standard as well as a built-in VPN.

Opera GX

A special version of Opera built for gamers to help them find the best possible deals on games every day, Opera GX features a gaming-specific home page that shows a deal aggregator as well as a
section to show companies and game app developers giving away games free every day.

It also has a social bar which can include Facebook Messenger and Discord, allowing users to stay involved in their social circles whilst using the browser.

References

• https://en.wikipedia.org/wiki/Usage_share_of_web_browsers
• https://financesonline.com/browser-statistics/#link24
• https://www.whoishostingthis.com/blog/2017/07/13/secure-browser/
• https://en.wikipedia.org/wiki/History_of_the_web_browser
• https://www.internetlivestats.com/total-number-of-websites/
• https://www.webdevelopersnotes.com/browsers-list
• https://www.statista.com/statistics/579302/top-app-categories-usa-reach/
• https://www.digitaltrends.com/computing/web-browsers-are-broken/
• https://gs.statcounter.com/browser-market-share#monthly-201906-201907
• https://gs.statcounter.com/browser-market-share/desktop/worldwide#monthly-201906-201908
• https://gs.statcounter.com/browser-market-share/mobile/worldwide#monthly-201906-201908
• https://gs.statcounter.com/browser-market-share/tablet/worldwide/#monthly-201208-201904
• https://gs.statcounter.com/vendor-market-share/tablet/worldwide
• https://thegeekherald.com/p/google-chrome-pasts-5-billion-downloads-a-huge-lead-over-mozilla-firefox/
• https://techcrunch.com/2019/07/18/google-will-now-pay-bigger-rewards-for-discovering-chrome-security-bugs/
• https://safebrowsing.google.com/
• https://blog.google/products/chrome/chrome-secure-default-everyone/
• https://mixpanel.com/blog/2018/08/06/the-mixpanel-mobile-study-android-ios-apple-google-facebook/
• https://arstechnica.com/gadgets/2012/12/steve-jobs-wanted-apples-browser-safari-called-freedom/
• https://analytics.usa.gov/
• https://blog.mozilla.org/press/ataglance/
• https://www.cnet.com/news/firefox-shows-we-block-ad-trackers-on-web-not-just-use-ad-blockers/
• https://www.computerworld.com/article/3330239/how-microsoft-lost-the-web.html
• https://arstechnica.com/information-technology/2011/11/the-end-of-an-era-internet-explorer-drops-below-50-percent-of-web-usage/
• https://www.theregister.co.uk/2018/12/13/secure_browser_microsoft_edge/
• https://www.securityweek.com/185-million-websites-infected-malware-any-time

The COVID-19 pandemic has claimed hundreds of thousands of lives worldwide, caused mass unemployment, and changed the way many people live their lives. Even the most economically well-off and stable places are concerned whether they will be able to find new jobs or keep hold of the ones they already have.

Will businesses recover? Will we be able to adapt to this new way of life? Coronavirus is still very much upon us, with regional lockdowns still in place, restricting people’s movements. Naturally, COVID-19 has forced many of us to spend more time at home on the internet, purchasing goods, searching for jobs, and reading the latest news about the pandemic.

The upward trend of internet usage in 2020 has unfortunately attracted online scammers who are exploiting the vulnerable; people’s fears and concerns are being leveraged to steal personal data, credit card information, and passwords.

At UK Web Host Review, we’ve put together all the latest 2020 statistics on cybersecurity and phishing scams including many COVID scams that are happening right now!

What Are Phishing Scams?

Phishing scams occur when scammers attempt to trick people into providing personal information like bank account details, passwords, etc. Scammers will usually contact individuals via telephone, text, or email and pretend to be a legitimate company. This is why it’s highly recommended to use a VPN.

For example, if a scammer is pretending to be your bank, they may ask for personal details to confirm customer records are up to date. Phishing scams are designed to look genuine which is how they are so effective.

Phishing scammers put a lot of time and effort into making things look real; they’ll use familiar logos, website addresses, and email addresses in an attempt to trick you into clicking a link or downloading a malicious file.

Malicious Domains

A recent report found that over 86,600 domains of the 1.2 million newly registered domain names, which contained keywords relating to COVID-19 between 9th March 2020 and 26th April 2020 are classified as malicious. The U.S., Germany, Russia, and Italy are said to have the highest number of malicious COVID-19 related domains registered.

ProPrivacy, a U.K. based privacy group has announced that around 700 to 1,200 malicious domains are being registered every day. Lead researcher, Sean McGrath, said: “The reality is that malicious actors have not given up, but are now focusing their efforts in more targeted ways. Phishing campaigns are focusing on users’ “intimate concerns” such as when children will go back to school or potential job losses, increasing their “potency and efficacy”.

That really hits the nail on the head because scammers are focussing on the concerns people have as they evolve. When the Coronavirus pandemic really kicked off, people were worried about whether masks and PPE were available, how many testing kits there would be, and other information about the pandemic. Scammers were jumping all over the trends at the time and have continued to move forward as trends change.

GoDaddy is one of the largest web hosting providers in the world, and unfortunately, this is the place that the majority of malicious activity has been located, with many of the malicious COVID-19 websites being hosted with GoDaddy.

GoDaddy has confirmed they have already removed fraudulent sites and will continue to do so. They’ve said they will investigate any and all reports of abuse.

HMRC Phishing Scam

Existing COVID-related HMRC phishing scams are continuing to be exploited, with recent discoveries uncovered by Griffin Law. Scammers are now targeting the self-employed with attempts made to obtain passport details, personal details, and bank details.

Scammers begin by texting individuals pretending to be HMRC, informing them that they are due a tax refund, directing them to a website using HMRC branding entitled “Coronavirus (COVID-19) guidance and support.”

Once the individual reaches the malicious site they are asked for sensitive information including their passport number to ‘verify’ their identity. Over 100 self-employed workers have reported such scams, with multiple types of phishing attacks targeting businesses and individuals.

COVID-19 Phishing Emails

COVID-19 phishing emails take multiple forms, all of which are designed to come across as genuine and professional. Here are just some of the Coronavirus phishing emails we’ve come across:

CDC

Phishing emails are being sent to look like they come from the U.S. Centers for Disease Control (CDC). The email claims to offer an updated list of Coronavirus cases in your area, advising people to look at the cases for safety hazards.

The email below has been taken from the U.S. Health and Human Services website:

Scammers encourage individuals to click on links that look genuine by masking them with a URL that looks plausible. If you hover over the link you’ll notice the URL is in fact very different:

Workplace Policy Emails

Workplace email accounts have been targeted by cybercriminals, providing details of updated company policy in relation to disease management. The policy is, of course, fake, however, comes across as genuine by providing the company name, including a link to the (fake) company policy, and is often signed by Human Resources.

Health Advice Emails

More and more fake health advice emails are being sent from scammers offering safety measures regarding the spread of Coronavirus. These emails state that “little measures can save you”, preying on people’s fears and vulnerabilities.

5 Ways You Can Recognise & Avoid Phishing Emails

Whilst phishing emails are dangerous and malicious, there are steps you can take to recognise these kinds of emails without falling prey to scammers. Here are 5 ways in which you can detect and avoid phishing emails:

1. Question requests for personal information: No genuine company or legitimate government organisation will ever request your personal information, data, or details via email. If an email requests this kind of information, do not respond with your personal data.
2. Check links and email address: As mentioned briefly earlier, you can usually detect a malicious email from the links contained within. You can inspect the email address an email originated from and hover your mouse over URLs to reveal what they are. In a lot of cases, email addresses and URLs can be easily detected, however, this isn’t always the case and they can be less obvious. Delete any email you don’t trust and contact the legitimate organisation if you have any concerns.
3. Spelling mistakes: Most phishing emails contain incorrect grammar and spelling mistakes. Whilst we’re all guilty of human error, these emails are usually riddled with errors that are easy to spot.
4. Generic greetings: Emails that start with “Dear Sir or Madam” or “Hello friend” are likely to be phishing emails. If a genuine company or organisation needs to contact you, they will have your details and will be able to address you correctly.
5. Urgent and act now: Phishing emails are designed to present a sense of urgency, asking you to “act now”. The idea is that if you feel under pressure or a time-sensitive issue arises, you are more likely to click a link without questioning it. If an email asks you to click on a link with a sense of urgency, delete it.

Whilst the media is rife with Coronavirus news and reporting if you have any concerns about the reliability of sources providing information, it’s always best to seek resources from government offices and genuine health care organisations.

COVID-19 Cybersecurity & Phishing Statistics 2020

Following the declaration of COVID-19 being a worldwide pandemic, by the World Health Organization (WHO), life as we know it changed dramatically. Towns and cities quickly emptied, rivers and seas stilled, hospitals became busier than ever, and businesses around the globe closed their doors.

Unfortunately, it is very common for cybercriminals to take advantage of a global crisis. Cybercrime leverages vulnerabilities, so as you can imagine, COVID-19 hasn’t been any different. Here’s a look at some key Coronavirus-related cybersecurity statistics in 2020:

• 47% of employees said the main reason they fell for a phishing scam whilst working from home was that they were distracted (Tessian)
• 83% of technology firms reported new customer inquiries in April 2020, 36% of these being in the cybersecurity sector (CompTIA)
• Web application breaches have doubled since 2019 (Verizon)
• 81% of cybersecurity professionals reported their job function has changed during the pandemic (ISC2)
• Data breaches in the healthcare industry have risen by 58% in 2020 (Verizon)
• 76% of remote workers said that working from home would increase the time it takes to identify and contain a breach (IBM)
• In March 2020, the search term “how to remove a virus” increased by 42% (Google Trends)
• The average cost of a data breach has increased to around £108,500 due to remote work (IBM)
• Mobile VPN usage saw an increase of 8.3% between January to March 2020 (WatchGuard)
• Between March and May 2020, visits to popular hacker websites increased by 66% (Cybernews)
• In April 2020, 450 current WHO email addresses and many COVID-19 response team’s email addresses were leaked (WHO)
• Over 470 fake online stores selling fraudulent COVID-19 items were taken down in the U.K. (ZDNet)
• Over 500,000 Zoom user accounts were sold on a dark web forum (CPO Magazine)
• Google blocked 18 million daily malware and phishing emails related to Coronavirus in April 2020 (Google)
• Over the month of March, scams increased by 400% which means COVID-19 is the largest ever security threat (ReedSmith)
• Each day, over 1700 high-risk Coronavirus-related domains are created (Palo Alto Networks)
• 54% of Britons who had a loss of income due to Coronavirus were also victims of a cyber scam (Computing)
• Cybercrime costs are estimated to reach £4.75 trillion annually by 2021 (Cybersecurity Ventures)
• As of July 8th 2020, victims of COVID-19 related scams in the U.K. have lost over £8.7 million (Action Fraud)
• Between January to July 2020, there were over 216,000 network attacks in the Asia-Pacific region (WatchGuard)
• Cyberattacks against the republic of Korea were higher than the worldwide average in early March when COVID-19 first arrived to the country (Microsoft)
• Zoom account credentials are sold on the dark web for as little as £0.0016 (CPO Magazine)

Can We Combat COVID-19 Phishing Emails?

Whilst we can’t physically stop the influx of COVID-19 phishing emails, we can be aware of them and question the validity of emails that are sent to us. ProPrivacy have suggested individuals should stop believing incoming emails and emails requesting immediate action should be treated with caution.

The National Cyber Security Centre (NCSC) has provided an email address where U.K. internet users can report suspicious emails at report@phishing.gov.uk

Between April and May 2020, over 160,000 suspicious emails were reported to the NCSC using their Suspicious Email Reporting Service. Many of these emails were offering fake testing its, face masks, etc. The British public has helped over 300 bogus websites to be removed.

References

• https://www.comptia.org/newsroom/press-releases/2020/05/20/technology-companies-weathering-the-pandemic-storm
• https://enterprise.verizon.com/resources/reports/2020-data-breach-investigations-report.pdf
• https://www.isc2.org/News-and-Events/Press-Room/Posts/2020/04/28/ISC2-Survey-Finds-Cybersecurity-Professionals-Being-Repurposed-During-COVID-19-Pandemic
• https://www.ibm.com/security/digital-assets/cost-data-breach-report/#/
• https://trends.google.com/trends/explore?q=how%20to%20remove%20a%20virus&geo=US
• https://www.ibm.com/security/data-breach
• https://www.watchguard.com/wgrd-resource-center/security-report-q1-2020
• https://cybernews.com/security/data-suggests-unprecedented-interest-in-cybercrime-during-pandemic/
• https://www.who.int/news-room/detail/23-04-2020-who-reports-fivefold-increase-in-cyber-attacks-urges-vigilance
• https://www.zdnet.com/article/2000-coronavirus-scammers-taken-offline-in-major-phishing-crackdown/
• https://www.cpomagazine.com/cyber-security/half-a-million-zoom-accounts-compromised-by-credential-stuffing-sold-on-dark-web/
• https://cloud.google.com/blog/products/identity-security/protecting-against-cyber-threats-during-covid-19-and-beyond
• https://www.reedsmith.com/en/perspectives/2020/03/coronavirus-is-now-possibly-the-largest-ever-security-threat
• https://unit42.paloaltonetworks.com/covid-19-cloud-threat-landscape/
• https://www.computing.co.uk/news/4016501/britons-targeted-scammers-start-coronavirus-crisis-citizens-advice-reveals
• https://www.prnewswire.com/news-releases/cybercrime-damage-costs-may-double-due-to-coronavirus-covid-19-outbreak-301027007.html
• https://www.actionfraud.police.uk/covid19
• https://www.secplicity.org/threat-landscape/?s=2020-01-01&e=2020-07-31&type=all&region=apac
• https://www.microsoft.com/security/blog/2020/06/16/exploiting-a-crisis-how-cybercriminals-behaved-during-the-outbreak/

What’s The Current State of Play?

Before the Coronavirus pandemic, 4.7 million people in the U.S. were already working from home (around 3.4% of the U.S. workforce). A global survey conducted by Gartner suggests that 88% of organisations worldwide had mandated or encouraged their employees to work from home during the spread of COVID-19.

Many large companies like Twitter and Facebook have said their employees can work from home forever. However, Facebook’s CEO Mark Zuckerberg said that employees who move to lower-cost locations, away from San Francisco, may need to take a pay cut to compensate with the salary rate appropriate to their new location.

Around 25% of employees who can return to work say they are emotionally ready, whilst another 25% say they are concern about returning to work due to the risks of contracting COVID-19. 50% say they would prefer to work remotely.

We’ve created an infographic which shows all the statistics relating to the new norm of working from home (embed code below).

How Have Companies Adapted?

Whilst the initial thought of working from home was daunting for many companies, wondering how they’d adapt and continue to work effectively, 2020 has proven that we can many industries can adopt this new way of working.

Technologies like Zoom, Google Hangouts, Slack, etc. have meant people can smoothly transition to a new remote working setup. Not only that, but employees have also come to the realisation that they could avoid long and tedious commutes, families have spent more time together, and CEOs have understood the potential savings they could make.

As of today, Shopify is a digital by default company. We will keep our offices closed until 2021 so that we can rework them for this new reality. And after that, most will permanently work remotely. Office centricity is over.

— tobi lutke (@tobi) May 21, 2020

Shopify’s, Tobi Lutke, announced in May 2020 that Shopify would keep their offices closed until 2021. Following this, they intend for most of their employees to work remotely. What’s happening is employees and employers are adapting to a new reality which works well, saves money, and makes people happier.

What Are The Benefits of Working From Home?

Remote working has plenty of advantages for workers and employers. You may already be aware of some of the benefits, and others not so much. However, as the world shifts to a new normal, it’s important to assess how remote work impacts people, the economy, and the environment.

1. Less Commuting: In the U.K., the average commute rose to an hour in 2017, and in the U.S., this is around 27 minutes one-way. By working from home, workers can save hundreds of hours commuting each year. Not only does this relieve mental and physical stress, but it also has a huge impact on the environment.
2. Better Balance: Taking into consideration the amount of time workers spend commuting, remote workers will have more time to spend at home and with their families. Flexible schedules mean workers can attend appointments, school plays, and run errands.
3. Saving Money: It’s estimated that people working from home at least half the time can save around £1,600 to £5,200 per year. This takes into account fuel, car maintenance, parking charges, work uniforms, lunch, etc. Not only do employees save money, but companies can also see long-term savings of around £9,000 per year for every employee that works from home some of the time. Overheads, property costs, operational costs, and more, all contribute to the everyday running costs of an office or workplace.
4. Productivity: In a 2019 annual survey, FlexJobs found that 65% of professionals think they are more productive when working remotely. Generally speaking, when you work from home, you have fewer interruptions, fewer chats at the coffee machine, and will often have lunch at your desk or even continue working later than planned.
5. Environmental: If you work from home, you are less likely to use your car, and you certainly won’t be using it to travel to work. According to the State of Telecommuting in the U.S. Employee Workforce, 3.9 million employees working from home at least half the time can be the equivalent of taking more than 600,000 cars off the road for a whole year. On top of the travel, employees are less likely to have lights on all day, air conditioning or heating on for 24 hours, and will use less paper. All of these things add up to making a positive environmental impact.

Companies Who Are Working From Home

I’ve mentioned a few big companies who are moving towards or already have implemented a remote working strategy for the long-term. However, this new movement has spurred many big companies and organisations to make the big leap to a remote-first model, including:

Upwork

. @Upwork knows firsthand the incredible outcomes that distributed teams can deliver. Building on our 20 years of experience as a remote work company, we are now permanently embracing a "remote-first" model.

— Hayden Brown (@hydnbrwn) May 22, 2020

Hayden Brown, CEO of Upwork, said “Going forward, working remotely will be the default for everyone, while teams will also be able to come together – once it’s safe – for intentional collaboration and socialization. The #futureofwork is here.”

Upwork is a global freelancing platform who have undertaken a big challenge and recognised the strengths in embracing a remote-first way of working.

Coinbase

Brian Armstrong, CEO of Coinbase, announced in May 2020 that post-COVID-19, Coinbase will become a remote-first company. Coinbase has announced that they recognise more and more people are trading with and using cryptocurrency, even more so during the recent economic crisis. They are continuing to grow as a company and are still hiring employees to work for a remote-first company.

Brian said: “After the restrictions of quarantine are over, Coinbase will embrace being “remote-first,” meaning we will offer the option to work in an office or remotely for the vast majority of roles.” He also confirmed: “I believe that the future of work will look very different after the universal, forced work from home experiment of COVID-19. Over the last two months, I have come to believe that not only is remote work here to stay but that it represents a huge opportunity and strategic advantage for us. Today, I’m excited to share that the future of Coinbase is remote-first.”

Google, Microsoft, Amazon, and PayPal

Major companies like Google, Microsoft, PayPal, Slack, Amazon, Capital One, and many more have announced they are extending their working from home options. Whilst they may not all be working from home all of the time, they are exploring their options and offering as much flexibility as they can within their industries and roles.

Hybrid Working

Another term coined from COVID-19 is that of hybrid working. A middle ground between remote working and office working. Aaron Levie, CEO of Box, recently said “At the same time, we know the power of having office hubs where in-person communities, mentorship, networking, and creativity can happen…That is why our future is a hybrid one.”

Companies like Apple have encouraged some of their employees to return to work, however, it wouldn’t surprise us if they took it upon themselves to embrace a hybrid way of working. Having the flexibility to communicate in person with colleagues whilst having the option to work remotely when needed is probably something that many companies will look to adopt.

Remote Working Statistics 2020

• 77% of remote workers claim they are more productive when working from home (CoSo Cloud)
• 37% of remote workers take regular breaks to remain productive (Airtasker)
• 33% of telecommuters say having set working hours helps them stay more productive (Airtasker)
• 80% of remote workers experience less work-related stress (Amerisleep)
• 75% of people working from home say there are fewer distractions (Flexjobs)
• U.S. companies that offer remote working have a 25% lower employee turnover rate (Buffer)
• 20% of remote workers say that communication is an obstacle (Buffer)
• 99% of remote workers would like to continue working from home in some capacity (Buffer)
• 42% of employees who work from home plan to work remotely more regularly in the next 5 years (Owl Labs)
• By 2028, 73% of teams will have remote workers (Upwork)

The Future of Remote Working

Post COVID-19, I strongly believe remote working, or at least hybrid working, will become the ‘new normal’. The shift to remote work has meant many companies can continue to operate whilst ensuring their employees are kept safe. Individuals who have had the opportunity to work from home during COVID-19 have enjoyed more time with their families, more time to exercise, less time commuting, and may have possibly saved some money.

However, for those who have lost their jobs and the soaring rates of unemployment, how can remote working shape their futures? There are certainly opportunities in many different industries to leverage remote working, or hybrid working, to allow more flexibility, job-sharing, and ultimately saving or creating new jobs for those without. We may see shorter working weeks, or desk sharing, alongside reshaping the way we work for our future.

The transformation to a more digitally focussed world has created new possibilities to engage in remote work, alongside other benefits. Our future digital world is likely to be the new normal, with more people working remotely around the world. This will also mean the demand for skilled workers will be very high, allowing more opportunities for the likes of supermarket staff, teachers, care workers, etc.

References

• https://www.cosocloud.com/press-releases/connectsolutions-survey-shows-working-remotely-benefits-employers-and-employees
• https://www.airtasker.com/blog/the-benefits-of-working-from-home/
• https://amerisleep.com/blog/remote-workers-and-rest/
• https://www.flexjobs.com/blog/post/flexjobs-2018-annual-survey-workers-believe-flexible-remote-job-can-help-save-money-reduce-stress-more/
• https://www.owllabs.com/state-of-remote-work/2019
• https://lp.buffer.com/state-of-remote-work-2020
• https://www.owllabs.com/state-of-remote-work/2019?hs_preview=jWDXIXgj-13385250578
• https://www.upwork.com/press/2019/03/05/third-annual-future-workforce-report/

Back in 2003, WordPress was launched as a basic blogging tool. Since then, it has evolved into a content management system (CMS) that powers 35% of all websites.

Due to its open-source nature, WordPress has a plethora of themes and plugins to make your website stand out above the rest (UKWebHostReview.com uses WordPress)

If you’re thinking about creating your own website, perhaps a blog or portfolio, or even your first online store, it’s important to read our WordPress statistics we bet you didn’t know about…

General WordPress Statistics:

• 35.3% of all websites use WordPress
• There are over 27 million live WordPress websites
• 3 million websites have WooCommerce installed on them
• WordPress 5.3 has had over 27 million downloads
• There are over 106 versions of WordPress that have been released
• WordPress is 10 times more popular than Joomla
• Over 800 WordPress websites are built on a daily basis
• 409 million people view more than 20 billion pages each month
• WordPress is available in 162 different languages

WordPress Usage Statistics:

WordPress regularly gathers and releases statistics on how people use their platform. WordPress is used in more than 178 countries around the world, with 2018 boasting more non-English downloads than English downloads.

• Around 22% of new domains in the U.S. are run on WordPress
• More than a million new WordPress domains are registered every 6 months
• “WordPress” as a keyword is searched for 37 million times each month
• WordPress has around 130 monthly unique views per month, which is more than Twitter
• When you Google the word WordPress, you’ll get around 600 million SERP results
• Out of the top 10,000 websites on the internet today, 2,645 are powered by WordPress
• WordPress outnumbers Drupal 12 to 1 in India

WordPress Plugin Statistics:

Plugins take the front of the WordPress stage, along with WordPress themes. WordPress plugins allow you to transform your blog, personal website, or online store into something spectacular. Whether you’re looking to implement a community forum, a marketing mail service, or fancy video sliders, the WordPress plugin library is extremely extensive and frankly fun to browse.

• There are over 55,000 free WordPress plugins
• The top 19 WordPress plugins have been downloaded over 1 million times
• WooCommerce has a current market share of 22%
• WooCommerce currently powers 28% of all online stores
• Elementor is the most popular page builder plugin with over 2 million installations
• Yoast SEO is the most downloaded plugin with over 202 million downloads
• In January 2019, Akismet blocked over 450 billion spam comments
• MonsterInsights has increased webmaster’s revenue by 50%
• JetPack is one of the most popular plugins with over 5 million active installations
• Wordfence blocked 3,610,460,343 attacks on WordPress in a month

WordPress Theme Statistics:

WordPress themes allow people like you and me to create a stunning website with no coding experience. Web developers and designers have worked hard to produce professional-looking themes that people can run with and make unique so they can start their own blog or online store in a matter of minutes.

• The average membership price per theme works out as £3.33
• The average price of a WordPress theme is around £47
• ThemeForest is the most popular place to download themes and they have almost 35,000 themes
• WordPress’s free theme directory has over 5,800 themes
• The most downloaded WordPress theme of all time is Avada, generating over £9.5 million in sales

WordPress Security Statistics:

Security is at the forefront of many individual and businesses minds, especially in the midst of the global coronavirus pandemic. Unfortunately, it can be really easy to leave your website vulnerable to potential attacks, however, if you don’t have time to manage your WordPress website, you can invest in managed WordPress hosting which will ensure your host keeps your website up to date and safe against hackers.

• 52% of vulnerabilities on WordPress websites are from outdated plugins
• 11% of attacks come from themes
• The most common WordPress malware infections are from Drive-by downloads
• Other common attacks come from backdoors, pharma hacks, and malicious redirects
• 8% of WordPress websites are hacked due to a weak password
• TimThumb, Gravity Forms, and Revslide are the most hacked websites

Interesting WordPress Facts:

• The first version of WordPress was created on May 27th, 2003
• Major updates, on average, are released every 152 days
• The highest number of theme changes was recorded in May 2015 when 5,334,942 people changed their theme
• In December 2018, 70,399,151 files were uploaded to WordPress.com
• Blogger and co-founder of WordPress, Christine Selleck, suggested the name WordPress
• Friday appears to be the most popular day for downloading WordPress and Sunday the least popular
• Plugins were first introduced to WordPress in 2004
• The release of WordPress 1.5 saw the introduction of pages and themes
• WordPress has fewer than 1,000 employees
• 25% of WordPress users make a living from their WordPress website

References

• https://w3techs.com/technologies/details/cm-wordpress/all/all
• https://kinsta.com/wordpress-market-share/
• https://trends.builtwith.com/cms/WordPress
• https://wordpress.com/activity/
• https://www.whoishostingthis.com/compare/wordpress/stats/
• https://woocommerce.com/showcase/
• https://www.softwarefindr.com/wordpress-statistics/
• https://en.wikipedia.org/wiki/Yoast_SEO
• https://akismet.com/privacy/
• https://www.monsterinsights.com/
• https://www.wordfence.com/
• https://ithemes.com/wordpress-security-issues/
• https://www.smashingmagazine.com/2012/10/four-malware-infections-wordpress/
• https://codex.wordpress.org/Current_events
• https://wpcentral.io/
• https://kinsta.com/blog/wordpress-statistics/

Whether you’re creating your first website yourself, using a website builder, or hiring a web designer, you’ve arrived at the right place. If you want your website to succeed and you take pride in your business, it’s essential to understand some web design data.

A web designer’s job is to be aware and make use of new technologies. The thing is, these increase and develop at an outstanding rate, so it can be hard to keep on top of the latest trends.

However, it’s essential to run your business in the right way. You’ll need to find clients or customers, keep your website looking fab, and you may even need to hire and manage your own staff.

Regardless of whether you are a web designer or you’re planning on hiring one for your website, it’s crucial to understand this list of web design statistics you wouldn’t believe…

General Web Design Statistics:

• Website visitors need just 0.5 seconds to form an opinion on the website they are visiting
• 38% of people will leave a website if it doesn’t look appealing
• 85% of adult website users believe the mobile version of a website should be just as good as the desktop version
• There are 4.54 billion internet users globally
• There were 1.75 billion live websites as of March 2020
• 58.5% of all websites are in English
• Every minute, 380 new websites are created
• The average user spends 2 minutes and 17 seconds on a website
• 44% of B2B buyers will leave a website if there’s no contact information available

Aesthetically pleasing websites catch people’s attention, there’s no denying that. In fact, it’s pretty common for people to base their entire opinion of a company on how their website looks. That’s why it’s increasingly important for individuals and web designers/developers to pay attention to recent web design trends to ensure they are keeping their heads above water and the competition.

Design-Based Statistics:

• 94% of negative feedback on a website is related to design
• 77% of web design companies say their client’s biggest weakness is poor web design
• 62% of companies have reported a mobile responsive website increases sales
• 48% of website visitors believe companies who don’t have a responsive website don’t care
• 75% of people say that credibility plays a part based on a website’s aesthetics
• 47% of internet users expect a webpage to load in less than 2 seconds
• Websites that load slowly cost retailers £1.75 billion in lost business
• 22% of marketers believe they are ahead on responsive design
• 94% of people who are familiar with a website design will not return to a website if they believe the design has degraded
• 36% of website visitors from a referral link arrive by clicking on the company’s logo

People are impatient; they don’t like waiting and this means they form decisions quickly about whether they like something or not. Whilst many companies don’t believe UX testing is important, these statistics should open your eyes as to why it’s so important. First impressions count, and if you’re not willing to put the effort in to increase your ROI, you won’t see the results.

UX Web Design Statistics:

• It takes just 2.6 seconds for a user to decide whether they like or dislike a website based on its landing page
• 84% of customers will trust a company based on other customer’s reviews
• 90% of consumers will return to a website to shop if they had a great experience
• Conversion rates can be boosted by 74% by reducing the load time of a website from 8 seconds to 2 seconds
• People are 31.25 times more likely to win the lottery than click on a banner ad
• 70% of consumers learn about a new company or business via a blog
• Only 55% of companies conduct UX testing
• 45% of companies fail to see the importance of UX testing
• 89% of consumers will shop with a competitor after a poor user experience
• 74% of users are more likely to return to a mobile-friendly website
• UX investment can have a 100% ROI

Although there are plenty of great website themes available on the internet for individuals and businesses to purchase, the web design industry is still very lucrative and valued. There are hundreds of thousands of web design businesses across the world, many of which spend hours upon hours designing and creating websites for blog owners, small businesses, and large companies.

Web Design Industry Statistics:

• In the U.S. there are 23 million web developers
• More than 6% of the U.S. population are in the web development business
• In the U.S., more than 75,500 businesses deal with web design
• In 2019, the web design industry generated £30 billion in revenue
• 64% of web designers say the creative process is their favourite part of the job
• 1% of web designers claim to enjoy managing a team
• 31% of web designers say it takes between 11-20 hours to create a website
• 18% of web designers require no more than 10 hours to create a website
• 9% of web designers spend more than 61 hours creating a website
• The average wage for a web designer is £39,456 or £15.88 per hour

First Impressions Statistics:

• 94% of first impressions are related to website design
• People who spend 15 minutes or less online would rather spend their time on a beautifully designed website, compared to a plain one
• 38% of people will stop visiting a website if it’s unattractive or has a sloppy design
• The slower the load time of a website, the higher the bounce rate
• 52% of visitors want to see information about the company’s business on the website
• 70% of small businesses don’t have a call-to-action button

Mobile Design Statistics:

• People spend an average of 5 hours on their smartphone per day
• 16% of U.S. internet users use their phone exclusively to go online
• 40% of users will not engage with a website that isn’t mobile-friendly
• 68% of companies now use mobile marketing as part of their marketing strategy
• 63% of global marketing revenue is accounted to mobile ads
• 50% of global eCommerce revenue comes from mobile
• 52.2% of all internet traffic is mobile
• 91% of small businesses are mobile-optimised

References

• https://www.millforbusiness.com/how-many-websites-are-there/
• https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list
• https://www.invisionapp.com/inside-design/statistics-on-user-experience/
• https://www.quicksprout.com/website-design-best-practices/
• https://www.sweor.com/firstimpressions
• https://www.theguardian.com/media-network/media-network-blog/2013/oct/23/buzzfeed-jonathan-perelman-ad-banner
• https://www.c-sharpcorner.com/article/how-many-software-developers-are-there-in-the-world/
• https://www.payscale.com/research/US/Job=Web_Designer/Salary
• https://www.weforum.org/agenda/2019/09/chart-of-the-day-how-many-websites-are-there/
• https://www.tandfonline.com/doi/abs/10.1080/01449290500330448
• https://komarketing.com/files/b2b-web-usability-report-2015.pdf
• https://econsultancy.com/slow-loading-websites-cost-retailers-1-73bn-in-lost-sales-each-year/
• https://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/
• https://www.internetlivestats.com/total-number-of-websites/
• https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html
• https://w3techs.com/technologies/overview/content_language
• https://blog.hubspot.com/marketing/web-design-stats-for-2020
• https://www.crazyegg.com/blog/why-users-leave-a-website/
• https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/
• https://blog.sagipl.com/blog/web-design-statistics/
• https://curatti.com/web-design-usability/
• https://www.statista.com/statistics/245501/multiple-mobile-device-ownership-worldwide/
• https://blog.red-website-design.co.uk/2018/07/16/web-design-stats-2018-2019-infographic/
• https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html